Some things we do just won't fit in drawers. For instance TV commercials for an insurance company, a newspaper, or a car model - or PowerPoint presentations for a wide range of themes. This category also includes product or business unit names, mission statements, claims, payoffs, and slogans (unfortunately, we didn't invent: "So innovative it makes tomorrow look like yesterday").
By the way: difficult communication problems can often be solved with a simple statement. We are not in the line of fire and can sometimes see the compelling counterargument that might not occur to you until after the fact. Just ask.Click on the left arrow to return to the specialties page.